About us
On a mission to optimize media and advertising quality
Advertisers rely on many sources. DSPs, verification tools and attention scores tell them whether an ad was “seen” or “safe.” But these tools only report what happened, not why it happened. We are evolving the industry standard from basic Brand Safety to Brand Suitability, giving you the context needed to actually grow your brand.
Our Mission
Our Vision
What Spektre brings
100%
Brand Trustworthy
20%
Better media quality
Spektre Values
Value
Why we started Spektre
At Spektre we believe that advertising quality starts with contextual understanding. Our approach blends scoring models, programmatic expertise and AI to transform the way campaigns are planned, verified, optimized and inspected.
We don’t just look at performance and vanity metrics, we analyze the why behind every impression and find out what to improve.
We do this by interpreting the context in which ads appear, like the environment, the content, the attention and the audience. We help brands, agencies and publishers to get more transparency on Brand Safety and Brand Suitability
We call this: Advertising Intelligence.
Tim Geenen
Co-Founder, CEO
Tim is an intrapreneur turned entrepreneur with over 18 years of experience in digital Marketing & Advertising. Tim was the CEO and co-founder of Rayn, an audience intelligence company, leveraging GenAI and Large Language Models (LLMs) to deliver the best campaigns.
Previously he was the co-founder of Faktor, a privacy technology platform for publishers and brands, acquired by LiveRamp (NYSE: RAMP), the global leader in data connectivity. At LiveRamp he was the Managing Director, Addressability Europe and before that he held other leadership roles at GroupM and Improve Digital, where he was responsible for strategy, innovation and partnerships.
Outside his high-level roles, Tim is an active angel investor, supporter of industry innovation and education. He serves as a board member for VIA/IAB Netherlands, he co-founded the first IAB Programmatic taskforce in Europe and launched the Programmatic Awards in the Netherlands.
Thijs is a media entrepreneur with expertise in digital advertising and business development. He honed his craft in the premium digital space at JustPremium before moving to ShowHeroes, where he served as Sales Manager. There, he became a trusted partner for advertisers and agencies, navigating the complexities of digital video distribution and driving growth in an ever-evolving market.
Beyond the media landscape, Thijs’s entrepreneurial spirit extends to a successful portfolio of vacation rentals. This venture showcases his hands-on approach to complex operations and his eye for premium client experiences. Driven by a passion for building from the ground up, Thijs partnered with Tim to launch Spektre.
Today, he leads the company’s commercial vision, blending industry foresight with a practical, results-oriented mindset.