The Truth Behind
Your Media

The Truth Behind
Your Media

Brands lose 30% of their media spend to bots, MFA sites, wrongly classified channels, shadowwatching, outdated exclusions lists and unauthorized supply paths. Spektre inspects your campaigns at every level and proves which impressions were not delivered as planned.

Get your Quality Score

Get your Quality Score

How Our Media Inspection Platform Works

Problem

Advertisers are losing billions

Advertisers are losing billions to the "invisible." Standard brand safety tools aren't enough. Brand Suitability is overlooked. Budgets are still leaking into fraud and low-quality channels, sites, placements and apps that never show up in your standard reports.

Advertisers are being algorithmically disappointed by the systems they depend on. The ecosystem doesn’t need more metrics. It needs understanding.

€500m+

Ad Fraud in 2024 in the Netherlands

10%

Of spend goes to bots & crawlers

30%

of your delivery is out of plan

Request your quality score

See where your ad budget actually goes and compare media quality across all your placements in one place.

Contact now

Contact now

Problem

Advertisers are losing billions

Advertisers are losing billions to the "invisible." Standard brand safety tools aren't enough. Brand Suitability is overlooked. Budgets are still leaking into fraud and low-quality channels, sites, placements and apps that never show up in your standard reports.

Advertisers are being algorithmically disappointed by the systems they depend on. The ecosystem doesn’t need more metrics. It needs understanding.

€500m+

Ad Fraud in 2024 in the Netherlands

10%

Of spend goes to bots & crawlers

30%

of your delivery is out of plan

Request your quality score

See where your ad budget actually goes and compare media quality across all your placements in one place.

Contact now

Contact now

Problem

Advertisers are losing billions

Advertisers are losing billions to the "invisible." Standard brand safety tools aren't enough. Brand Suitability is overlooked. Budgets are still leaking into fraud and low-quality channels, sites, placements and apps that never show up in your standard reports.

Advertisers are being algorithmically disappointed by the systems they depend on. The ecosystem doesn’t need more metrics. It needs understanding.

€500m+

Ad Fraud in 2024 in the Netherlands

10%

Of spend goes to bots & crawlers

30%

of your delivery is out of plan

Request your quality score

See where your ad budget actually goes and compare media quality across all your placements in one place.

Contact now

Contact now

Products

We tell you everything you want to know about your campaign

Our three products help Advertisers & Agencies to buy best quality media on Open Web & YouTube, whether it’s pre, live or post-campaign.

Spektre Inspect

01

Spektre Classify

02

Spektre Impact

03

Pre Campaign

We inspect your Web and YouTube campaigns to reveal the truth about quality, fraud, and spend allocation. We check if what you planned is actually what was delivered, across all channels and domains. Our proprietary Advertiser Suitability and Performance Index (ASPI) and MFA index reveal waste and highlights where spend should go.

Live monitoring

We inspect your YouTube campaigns to tell you everything you need to know about the quality and match between what you bought and what has been delivered. Better Brand Suitability means that channels and viewers align with your campaign goals.

Post Campaign

By connecting our inspection data with your campaign briefings, we create an independent intelligence layer that moves from brand safety to brand suitability. We don’t just validate impressions, we explain the real impact on your brand.

Improve

Ongoing training and support to ensure your automation keeps delivering results over time.

See our Solutions

Inspect

01

Classify

02

Impact

03

Pre Campaign

We inspect your Web and YouTube campaigns to reveal the truth about quality, fraud, and spend allocation. We check if what you planned is actually what was delivered, across all channels and domains. Our proprietary Advertiser Suitability and Performance Index (ASPI) and MFA index reveal waste and highlights where spend should go.

Live monitoring

We inspect your YouTube campaigns to tell you everything you need to know about the quality and match between what you bought and what has been delivered. Better Brand Suitability means that channels and viewers align with your campaign goals.

Post Campaign

By connecting our inspection data with your campaign briefings, we create an independent intelligence layer that moves from brand safety to brand suitability. We don’t just validate impressions, we explain the real impact on your brand.

Improve

Ongoing training and support to ensure your automation keeps delivering results over time.

See our Solutions

Spektre Inspect

01

Spektre Classify

02

Spektre Impact

03

Pre Campaign

We inspect your Web and YouTube campaigns to reveal the truth about quality, fraud, and spend allocation. We check if what you planned is actually what was delivered, across all channels and domains. Our proprietary Advertiser Suitability and Performance Index (ASPI) and MFA index reveal waste and highlights where spend should go.

Live monitoring

We inspect your YouTube campaigns to tell you everything you need to know about the quality and match between what you bought and what has been delivered. Better Brand Suitability means that channels and viewers align with your campaign goals.

Post Campaign

By connecting our inspection data with your campaign briefings, we create an independent intelligence layer that moves from brand safety to brand suitability. We don’t just validate impressions, we explain the real impact on your brand.

Improve

Ongoing training and support to ensure your automation keeps delivering results over time.

See our Solutions

Campaign Inspection for YouTube and the Open Web

One inspection layer for YouTube and the open web

One inspection layer for YouTube and the open web

Spektre scores the quality of media by platform: channels and videos on YouTube, domains and supply paths across the open web.

YouTube

Channel, video and context inspection that shows audiences match the campaign’s brand-suitability and safety brief.

Open web

Domain, placement and supply-path inspection that separates premium environments from MFA, fraud and hidden waste.

ASPI score

72

Campaign quality

Live scoring

YouTube

Open web

Flagged supply

18%

Spend verified

€41k

MFA exposure

18%

Top channels inspected

Youtube

78

Programmatic

84

Mfa-cluster

22

How we work

Our three steps will tell you everything you don't know yet

Our process is designed to tell you everything you don’t know yet. We inspect campaigns to detect waste, reveal results and improve your future performance.

Let's connect

Let's connect

01

Pre-live

Plan

Inspect the media plan before launch: channels, domains, creators, placements and expected supply quality.

01

Assessment

Plan

Inspect the media plan before launch: channels, domains, creators, placements and expected supply quality.

02

Live

Flight

Monitor delivery while spend is moving and separate ok traffic from MFA, fraud and misaligned inventory.

03

Post-campaign

Report

Score what happened with ASPI, explain where value leaked, and turn findings into the next buying plan.

Built For

Media Intelligence for
Brands and Agencies

Empowering brands, agencies, and publishers with a single standard for media quality.


Agencies

Benchmark campaign delivery across client portfolios. Add an independent layer of quality verification to your client reporting and prove the true value of your media planning.

Request an inspection


Advertiser

Gain complete visibility over your ad spend. Uncover hidden waste, measure true placement value, and ensure your budget goes directly toward high-impact inventory.

Request an inspection


Publishers

Showcase the true value of your inventory. Leverage independent media quality metrics to prove your premium environment stands apart from low-quality supply.

Request an inspection

Beyond Basic Brand Safety & Verification

We're not just another
measurement tool

Verification tools only report what happened. Spektre inspects your data to show why it happened. We go beyond basic Brand Safety to deliver Brand Suitability insights, showing you exactly what your data means for your brand and, more importantly, how to improve it.

Others

Others

Others act as gatekeepers in the ecosystem, but fail to explain the why and how behind what they flag or block.

Spektre

At Spektre, we don’t just inspect, we show you exactly where, why, and how your campaign performed.

Case study

We Inspect campaigns to detect quality

Spektre partnered with Districtnine to deploy a proprietary MFA Scoring Model.

By combining contextual entropy analysis, ad-to-content ratios, and behavioral patterns, the model automatically classified supply sources based on intent and quality, not just domain lists.

>90%

MFA

MFA detection accuracy

22%

Reduction

In the waste

FAQ

Your questions answered

Everything you need to know about working with us. Still have questions? Contact us and we'll walk you through it.

Does Spektre need access to our DSP?

Yes, to work our magic, we require access to your DSP. However, we typically only need read-access or specific API permissions to analyze historical data and current campaign setups. We do not disrupt your active campaigns or alter settings without your explicit approval.

Does Spektre process personal data?

No. Spektre operates with a privacy-first architecture. We strictly analyze campaign-level data and aggregate information regarding audience spend and performance metrics. We do not ingest, process, or store Personal Data or PII (Personally Identifiable Information), ensuring full compliance with GDPR and CCPA standards.

Do I need to worry about security and compliance?

Absolutely not. Security is the backbone of our infrastructure. We utilize enterprise-grade encryption and strictly adhere to industry-standard security protocols to protect your proprietary data. Your data is isolated, secure, and never shared with third parties.

How long does it take to see results?

We move fast. Once we have platform access, our proprietary scoring models immediately begin analyzing your data - often processing millions of rows. You will receive your initial inspection and actionable insights within 4 to 5 working days. Following that, we provide a weekly updated dashboard to track ongoing optimizations.

What if you don't find any improvements?

While theoretically possible, we haven’t seen it yet. Even the most sophisticated setups have inefficiencies. Typically, we identify improvement opportunities in the 10% to 30% range. If your campaigns are running perfectly, our inspection will serve as a valuable third-party validation of your excellence!

FAQ

Your questions answered

Everything you need to know about working with us. Still have questions? Contact us and we'll walk you through it.

Does Spektre need access to our DSP?

Yes, to work our magic, we require access to your DSP. However, we typically only need read-access or specific API permissions to analyze historical data and current campaign setups. We do not disrupt your active campaigns or alter settings without your explicit approval.

Does Spektre process personal data?

No. Spektre operates with a privacy-first architecture. We strictly analyze campaign-level data and aggregate information regarding audience spend and performance metrics. We do not ingest, process, or store Personal Data or PII (Personally Identifiable Information), ensuring full compliance with GDPR and CCPA standards.

Do I need to worry about security and compliance?

Absolutely not. Security is the backbone of our infrastructure. We utilize enterprise-grade encryption and strictly adhere to industry-standard security protocols to protect your proprietary data. Your data is isolated, secure, and never shared with third parties.

How long does it take to see results?

We move fast. Once we have platform access, our proprietary scoring models immediately begin analyzing your data - often processing millions of rows. You will receive your initial inspection and actionable insights within 4 to 5 working days. Following that, we provide a weekly updated dashboard to track ongoing optimizations.

What if you don't find any improvements?

While theoretically possible, we haven’t seen it yet. Even the most sophisticated setups have inefficiencies. Typically, we identify improvement opportunities in the 10% to 30% range. If your campaigns are running perfectly, our inspection will serve as a valuable third-party validation of your excellence!

FAQ

Your questions answered

Everything you need to know about working with us. Still have questions? Contact us and we'll walk you through it.

Does Spektre need access to our DSP?

Yes, to work our magic, we require access to your DSP. However, we typically only need read-access or specific API permissions to analyze historical data and current campaign setups. We do not disrupt your active campaigns or alter settings without your explicit approval.

Does Spektre process personal data?

No. Spektre operates with a privacy-first architecture. We strictly analyze campaign-level data and aggregate information regarding audience spend and performance metrics. We do not ingest, process, or store Personal Data or PII (Personally Identifiable Information), ensuring full compliance with GDPR and CCPA standards.

Do I need to worry about security and compliance?

Absolutely not. Security is the backbone of our infrastructure. We utilize enterprise-grade encryption and strictly adhere to industry-standard security protocols to protect your proprietary data. Your data is isolated, secure, and never shared with third parties.

How long does it take to see results?

We move fast. Once we have platform access, our proprietary scoring models immediately begin analyzing your data - often processing millions of rows. You will receive your initial inspection and actionable insights within 4 to 5 working days. Following that, we provide a weekly updated dashboard to track ongoing optimizations.

What if you don't find any improvements?

While theoretically possible, we haven’t seen it yet. Even the most sophisticated setups have inefficiencies. Typically, we identify improvement opportunities in the 10% to 30% range. If your campaigns are running perfectly, our inspection will serve as a valuable third-party validation of your excellence!

Bring clarity to every campaign.

Tell us what you need and we will be back with a non-binding proposal.

What services are you interested in?

What's your biggest media challenge?

By submitting, you agree to our terms of service.

Bring clarity to every campaign.

Tell us what you need and we will be back with a non-binding proposal.

What services are you interested in?

What's your biggest media challenge?

By submitting, you agree to our terms of service.

Bring clarity to every campaign.

Tell us what you need and we will be back with a non-binding proposal.

What services are you interested in?

What's your biggest media challenge?

By submitting, you agree to our terms of service.