The Truth Behind
Your Media

The Truth Behind
Your Media

Brands lose 30% of their media spend to bots, MFA sites, wrongly classified channels, shadowwatching, outdated exclusions lists and unauthorized supply paths. Spektre inspects your campaigns at every level and proves which impressions were not delivered as planned.

Request an Inspection

Request an Inspection

How Spektre Works

Problem

Advertisers are losing billions

Advertisers are losing billions to the "invisible." Standard brand safety tools aren't enough. Brand Suitability is overlooked. Budgets are still leaking into fraud and low-quality channels, sites, placements and apps that never show up in your standard reports.

Advertisers are being algorithmically disappointed by the systems they depend on. The ecosystem doesn’t need more metrics. It needs understanding.

€500m+

Ad Fraud in 2024 in the Netherlands

10%

Of spend goes to bots & crawlers

30%

of your delivery is out of plan

Let us inspect, reveal and improve your media

Spektre inspects your campaign to show exactly where your ads ran and which impressions were (never) worth paying for.

Contact now

Contact now

Problem

Advertisers are losing billions

Advertisers are losing billions to the "invisible." Standard brand safety tools aren't enough. Brand Suitability is overlooked. Budgets are still leaking into fraud and low-quality channels, sites, placements and apps that never show up in your standard reports.

Advertisers are being algorithmically disappointed by the systems they depend on. The ecosystem doesn’t need more metrics. It needs understanding.

€500m+

Ad Fraud in 2024 in the Netherlands

10%

Of spend goes to bots & crawlers

30%

of your delivery is out of plan

Let us inspect, reveal and improve your media

Spektre inspects your campaign to show exactly where your ads ran and which impressions were (never) worth paying for.

Contact now

Contact now

Problem

Advertisers are losing billions

Advertisers are losing billions to the "invisible." Standard brand safety tools aren't enough. Brand Suitability is overlooked. Budgets are still leaking into fraud and low-quality channels, sites, placements and apps that never show up in your standard reports.

Advertisers are being algorithmically disappointed by the systems they depend on. The ecosystem doesn’t need more metrics. It needs understanding.

€500m+

Ad Fraud in 2024 in the Netherlands

10%

Of spend goes to bots & crawlers

30%

of your delivery is out of plan

Let us inspect, reveal and improve your media

Spektre inspects your campaign to show exactly where your ads ran and which impressions were (never) worth paying for.

Contact now

Contact now

Products

We tell you everything you want to know about your campaign

Our proprietary advertising intelligence models inspect and reveal the quality of your media, so every impression will have more value.

Spektre Inspect

01

Spektre Classify

02

Spektre Impact

03

Pre Campaign

We inspect your Web and YouTube campaigns to reveal the truth about quality, fraud, and spend allocation. We check if what you planned is actually what was delivered, across all channels and domains. Our proprietary Advertiser Suitability and Performance Index (ASPI) and MFA index reveal waste and highlights where spend should go.

Live monitoring

We inspect your YouTube campaigns to tell you everything you need to know about the quality and match between what you bought and what has been delivered. Better Brand Suitability means that channels and viewers align with your campaign goals.

Post Campaign

By connecting our inspection data with your campaign briefings, we create an independent intelligence layer that moves from brand safety to brand suitability. We don’t just validate impressions, we explain the real impact on your brand.

Improve

Ongoing training and support to ensure your automation keeps delivering results over time.

See our Solutions

Inspect

01

Classify

02

Impact

03

Pre Campaign

We inspect your Web and YouTube campaigns to reveal the truth about quality, fraud, and spend allocation. We check if what you planned is actually what was delivered, across all channels and domains. Our proprietary Advertiser Suitability and Performance Index (ASPI) and MFA index reveal waste and highlights where spend should go.

Live monitoring

We inspect your YouTube campaigns to tell you everything you need to know about the quality and match between what you bought and what has been delivered. Better Brand Suitability means that channels and viewers align with your campaign goals.

Post Campaign

By connecting our inspection data with your campaign briefings, we create an independent intelligence layer that moves from brand safety to brand suitability. We don’t just validate impressions, we explain the real impact on your brand.

Improve

Ongoing training and support to ensure your automation keeps delivering results over time.

See our Solutions

Spektre Inspect

01

Spektre Classify

02

Spektre Impact

03

Pre Campaign

We inspect your Web and YouTube campaigns to reveal the truth about quality, fraud, and spend allocation. We check if what you planned is actually what was delivered, across all channels and domains. Our proprietary Advertiser Suitability and Performance Index (ASPI) and MFA index reveal waste and highlights where spend should go.

Live monitoring

We inspect your YouTube campaigns to tell you everything you need to know about the quality and match between what you bought and what has been delivered. Better Brand Suitability means that channels and viewers align with your campaign goals.

Post Campaign

By connecting our inspection data with your campaign briefings, we create an independent intelligence layer that moves from brand safety to brand suitability. We don’t just validate impressions, we explain the real impact on your brand.

Improve

Ongoing training and support to ensure your automation keeps delivering results over time.

See our Solutions

Platforms

One inspection layer for YouTube and the open web

One inspection layer for YouTube and the open web

Spektre scores the quality of media by platform: channels and videos on YouTube, domains and supply paths across the open web.

YouTube

Channel, video and context inspection that shows audiences match the campaign’s brand-suitability and safety brief.

Open web

Domain, placement and supply-path inspection that separates premium environments from MFA, fraud and hidden waste.

ASPI score

72

72

Campaign quality

Live scoring

YouTube

Open web

Flagged supply

18%

Spend verified

€41k

MFA exposure

18%

Top channels inspected

Youtube

78

Programmatic

84

Mfa-cluster

22

How we work

Our three steps will tell you everything you don't know yet

Our process is designed to tell you everything you don’t know yet. We inspect campaigns to detect waste, reveal results and improve your future performance.

Let's connect

Let's connect

01

Pre-live

Plan

Inspect the media plan before launch: channels, domains, creators, placements and expected supply quality.

01

Assessment

Plan

Inspect the media plan before launch: channels, domains, creators, placements and expected supply quality.

02

Live

Flight

Monitor delivery while spend is moving and separate ok traffic from MFA, fraud and misaligned inventory.

03

Post-campaign

Report

Score what happened with ASPI, explain where value leaked, and turn findings into the next buying plan.

For Who

Spektre brings clarity to
Brands and Agencies

Built for those who demand Brand Suitability through high quality, performance and transparency.


Agencies

Inspect campaign delivery for your clients and add an independent layer of proof and verification to your campaign reporting.

Request an inspection


Advertiser

Inspect your media campaigns to reveal delivery, uncover waste, and understand where your budget actually went (and where it shouldn’t have gone).

Request an inspection


Publishers

Showcase the quality of your inventory. Use our data models to prove your premium environment stands apart from low-quality supply.

Request an inspection

Why choose us

We're not just another
measurement tool

Verification tools only report what happened. Spektre inspects your data to show why it happened. We go beyond basic Brand Safety to deliver Brand Suitability insights, showing you exactly what your data means for your brand and, more importantly, how to improve it.

Others

Others

Others act as gatekeepers in the ecosystem, but fail to explain the why and how behind what they flag or block.

Spektre

At Spektre, we don’t just inspect, we show you exactly where, why, and how your campaign performed.

Case study

We Inspect campaigns to detect quality

Spektre partnered with Districtnine to deploy a proprietary MFA Scoring Model.

By combining contextual entropy analysis, ad-to-content ratios, and behavioral patterns, the model automatically classified supply sources based on intent and quality, not just domain lists.

>90%

MFA

MFA detection accuracy

22%

Reduction

In the waste

FAQ

Your questions answered

Everything you need to know about working with us. Still have questions? Contact us and we'll walk you through it.

Does Spektre need access to our DSP?

Yes, to work our magic, we require access to your DSP. However, we typically only need read-access or specific API permissions to analyze historical data and current campaign setups. We do not disrupt your active campaigns or alter settings without your explicit approval.

Does Spektre process personal data?

No. Spektre operates with a privacy-first architecture. We strictly analyze campaign-level data and aggregate information regarding audience spend and performance metrics. We do not ingest, process, or store Personal Data or PII (Personally Identifiable Information), ensuring full compliance with GDPR and CCPA standards.

Do I need to worry about security and compliance?

Absolutely not. Security is the backbone of our infrastructure. We utilize enterprise-grade encryption and strictly adhere to industry-standard security protocols to protect your proprietary data. Your data is isolated, secure, and never shared with third parties.

How long does it take to see results?

We move fast. Once we have platform access, our proprietary scoring models immediately begin analyzing your data - often processing millions of rows. You will receive your initial inspection and actionable insights within 4 to 5 working days. Following that, we provide a weekly updated dashboard to track ongoing optimizations.

What if you don't find any improvements?

While theoretically possible, we haven’t seen it yet. Even the most sophisticated setups have inefficiencies. Typically, we identify improvement opportunities in the 10% to 30% range. If your campaigns are running perfectly, our inspection will serve as a valuable third-party validation of your excellence!

FAQ

Your questions answered

Everything you need to know about working with us. Still have questions? Contact us and we'll walk you through it.

Does Spektre need access to our DSP?

Yes, to work our magic, we require access to your DSP. However, we typically only need read-access or specific API permissions to analyze historical data and current campaign setups. We do not disrupt your active campaigns or alter settings without your explicit approval.

Does Spektre process personal data?

No. Spektre operates with a privacy-first architecture. We strictly analyze campaign-level data and aggregate information regarding audience spend and performance metrics. We do not ingest, process, or store Personal Data or PII (Personally Identifiable Information), ensuring full compliance with GDPR and CCPA standards.

Do I need to worry about security and compliance?

Absolutely not. Security is the backbone of our infrastructure. We utilize enterprise-grade encryption and strictly adhere to industry-standard security protocols to protect your proprietary data. Your data is isolated, secure, and never shared with third parties.

How long does it take to see results?

We move fast. Once we have platform access, our proprietary scoring models immediately begin analyzing your data - often processing millions of rows. You will receive your initial inspection and actionable insights within 4 to 5 working days. Following that, we provide a weekly updated dashboard to track ongoing optimizations.

What if you don't find any improvements?

While theoretically possible, we haven’t seen it yet. Even the most sophisticated setups have inefficiencies. Typically, we identify improvement opportunities in the 10% to 30% range. If your campaigns are running perfectly, our inspection will serve as a valuable third-party validation of your excellence!

FAQ

Your questions answered

Everything you need to know about working with us. Still have questions? Contact us and we'll walk you through it.

Does Spektre need access to our DSP?

Yes, to work our magic, we require access to your DSP. However, we typically only need read-access or specific API permissions to analyze historical data and current campaign setups. We do not disrupt your active campaigns or alter settings without your explicit approval.

Does Spektre process personal data?

No. Spektre operates with a privacy-first architecture. We strictly analyze campaign-level data and aggregate information regarding audience spend and performance metrics. We do not ingest, process, or store Personal Data or PII (Personally Identifiable Information), ensuring full compliance with GDPR and CCPA standards.

Do I need to worry about security and compliance?

Absolutely not. Security is the backbone of our infrastructure. We utilize enterprise-grade encryption and strictly adhere to industry-standard security protocols to protect your proprietary data. Your data is isolated, secure, and never shared with third parties.

How long does it take to see results?

We move fast. Once we have platform access, our proprietary scoring models immediately begin analyzing your data - often processing millions of rows. You will receive your initial inspection and actionable insights within 4 to 5 working days. Following that, we provide a weekly updated dashboard to track ongoing optimizations.

What if you don't find any improvements?

While theoretically possible, we haven’t seen it yet. Even the most sophisticated setups have inefficiencies. Typically, we identify improvement opportunities in the 10% to 30% range. If your campaigns are running perfectly, our inspection will serve as a valuable third-party validation of your excellence!

Bring clarity to every campaign.

Tell us what you need and we will be back with a non-binding proposal.

What services are you interested in?

What's your biggest media challenge?

By submitting, you agree to our terms of service.

Bring clarity to every campaign.

Tell us what you need and we will be back with a non-binding proposal.

What services are you interested in?

What's your biggest media challenge?

By submitting, you agree to our terms of service.

Bring clarity to every campaign.

Tell us what you need and we will be back with a non-binding proposal.

What services are you interested in?

What's your biggest media challenge?

By submitting, you agree to our terms of service.